Brand kit · v1

Everything you need to ship on-brand.

Logo, icon, and lockup in every size, shape, file type, and background — plus color, type, and component rules. Built so a teammate (or an AI agent) can design anything for Kalanta and stay consistent.

↓ Brand guidelines (.md)↓ Brand font (.ttf)
01

Logo — wordmark

Kalanta wordmark
TransparentSVGPNG
Kalanta wordmark on white
On whiteSVGPNG
Kalanta wordmark on dark
On darkSVGPNG
PNG sizesSmall · 600pxMedium · 1200pxLarge · 2400px
02

Icon — square

Kalanta dark icon
Dark tileSVGPNG
Kalanta light icon
Light tileSVGPNG
Kalanta mono icon glyph
Glyph · transparentSVGPNG
App icon / favicon32px128px512px1024pxWhite glyph
03

Lockup — rectangular

Kalanta lockup, transparent
TransparentSVGPNG
Kalanta lockup on dark
On darkSVGPNG
04

Color

Ink
#0A0A0A
Signal green
#23A136
Green · on dark
#67D36F
Paper
#FAF9F7
Ink 70 · body
#54545A
05

Typography

Display / UIHanken Grotesk
Aa
Measurable growth.
Body copy in Hanken Grotesk at 400–500 weight. Clear, direct, and easy to read at length. Tight tracking on headings, relaxed on body.
400·500·600·700·800
Labels / metricsJetBrains Mono
Aa
Paid acquisition · live
ROAS
3.7×
CPI
$1.84
06

Components

Primary buttonSecondaryChannel chipFeaturedEyebrow label
Working with these files

PNG are pixel-perfect and need no font — use them for slides, social, email, and app stores. SVG scale infinitely and use live text in Hanken Grotesk ExtraBold; they render exactly wherever the brand font is available (it ships in this kit and is free on Google Fonts), or convert text to outlines in a vector editor for a fully portable file.

The full written rulebook lives in BRAND.md — hand it to any designer or AI agent.