Paid ads · Influencer marketing · Media placement

Turn attention into measurable growth.

Kalanta Limited is a B2B marketing services company. We plan and manage paid advertising, media placements, influencer programs, and creative testing for product, app, and game teams.

illustrative · reporting view
CPI
$1.84
▼ 31%
ROAS
3.7×
▲ 0.9
Installs
48k
▲ 22%
Trusted to scale launches across
What we do

Four disciplines, one growth engine.

How we work →

Paid acquisition

Paid-media planning, campaign setup, budget pacing, optimization, and reporting across approved platforms.

Media placement

Research, negotiation, and coordination for placements across newsletters, podcasts, communities, gaming sites, and app discovery channels.

Creative testing

Campaign concepts, audience-message matrices, and structured test plans designed to identify stronger combinations.

Influencer marketing

Creator research, outreach, briefing, usage-rights coordination, activation, and reporting, with the final roster and budget approved by the client.

Built for modern distribution

Channel fit before spend.

Kalanta pairs paid-acquisition discipline with media-buying judgment, so budgets are matched to audiences, message timing, and product stage.

MetaTikTokGoogleYouTubeRedditNewsletter buysPodcast spotsGaming media+ app discovery
How we work

Every campaign starts with approval, not assumptions.

The scope, responsibilities, timeline, service fee, and third-party budget are documented in a written proposal or statement of work before delivery begins.

Paid ads

Approved budgets. Accountable execution.

  1. 1

    Brief and targets

    Align on the product, markets, audience, budget, and measurement priorities.

  2. 2

    Plan and approval

    Propose the channel mix, test plan, service scope, and media budget for client approval.

  3. 3

    Launch and optimize

    Build campaigns in approved accounts, monitor delivery, and adjust within the agreed scope.

  4. 4

    Report and decide

    Share performance, learning, and recommended next actions on the agreed cadence.

Advertising spend is approved by the client and kept separate from Kalanta's service fee unless the written proposal expressly says otherwise.

Influencer marketing

A clear path from shortlist to report.

  1. 1

    Brief and shortlist

    Define the audience and campaign requirements, then identify suitable creators and estimated costs.

  2. 2

    Client approval

    Confirm the creator roster, compensation, content brief, usage rights, and disclosure requirements.

  3. 3

    Coordinate delivery

    Manage the agreed outreach, schedule, content workflow, publication, and optional amplification.

  4. 4

    Measure and report

    Consolidate agreed campaign metrics, delivery records, and practical next-step recommendations.

The proposal states whether creator contracts and payments are made directly by the client or administered by Kalanta. Creator compensation remains a separate third-party cost unless expressly included.

Operating rhythm

Clear strategy, faster learning loops.

01

Position the offer

Sharpen the message, audience, and value proof before a dollar moves.

02

Map the channels

Match spend to where your audience already pays attention.

03

Launch the tests

Run structured creative and audience experiments with real budget.

04

Scale the signal

Double down on what works and retire what doesn't, weekly.

Engagements and pricing

Clear scope. Clear fee model.

Kalanta Limited earns revenue through professional service fees. Every engagement is scoped and quoted individually based on the markets, channels, campaign length, creator volume, creative deliverables, and reporting requirements.

01

Strategy sprint

Fixed project fee

A defined audit, audience and message review, channel plan, and measurement framework.

02

Campaign project

Fixed project or management fee

A scoped launch, paid-media, placement, or influencer campaign with agreed deliverables and dates.

03

Ongoing management

Monthly retainer

Continuing campaign management, optimization, and reporting for an agreed scope and term.

How quotes work

Send a brief → scope call → itemized written proposal → approval and start.

The proposal identifies the currency, payment schedule, included services, deliverables, and estimated third-party budget.

Third-party costs

Unless expressly included in the proposal, fees exclude advertising spend, creator compensation, publisher or platform charges, production expenses, travel, taxes, and other approved third-party costs.

Campaign outcomes depend on the product, offer, market, budget, platform, and audience. Kalanta does not guarantee any particular reach, conversion rate, return on advertising spend, revenue, or other result.

Bring the product. We'll bring the channel plan.

Send a brief and we'll come back with a proposed scope, fee model, and channel plan matched to your launch window.

hi@kalanta.xyz